Apple Issuing New Titanium Cards as First Apple Cards Expire

A new report from MacRumors says that the first Apple Card holders are due for a replacement titanium card from the company as their original cards start to expire. The report is based on emails obtained by early Apple Card owners, which showed that the first batch of unique titanium cards that Apple had distributed appeared to have a shelf life of around five years.

Rumor Info

Emails sent by Apple to the affected card owners said that a new titanium Apple Card would automatically be sent to the billing address within two weeks. Apple said customers can keep using their current card until it expires or until they activate the replacement card. It also said that you can still use Apple Card anywhere that accepts Apple Pay, even if they don’t have the real titanium card.

Additionally, you can keep using their current titanium card until it expires or until they activate the new replacement card. You can still use your Apple Card with Apple Pay and your virtual card number to shop at merchants that don’t yet accept Apple Pay by typing in your number from Wallet or using Safari AutoFill.

Credibility of Source

MacRumors is also credible and placed well in the world of Apple-related news and rumors. It is the best source of development within the Apple ecosystem, with accuracy, by citing internal sources and leaked information. This report derives credibility from a reputed publication and not from an inside leak but instead from customer emails.

Other developments

It is logical for the first set of Apple Cards to begin expiring within the timeline of the product’s launch. Apple launched the titanium credit card along with Goldman Sachs in August 2019.

In that sense, it’s reasonable for the earliest issued cards to start their expiration dates about a little bit more than five years after launch. This is just a cycle and timeline anticipated by customers for credit card expiration and renewal.

Possible Impact

That is true. Hence, the expiration and reissue of the original Apple Cards will impact Apple’s financial services and user experience. Transition in this case has to be as painless as possible to be able to maintain user satisfaction with the Apple Card product.

Thus, any possible change in the design, either form factor or features, of the Apple Card will most probably affect Apple’s branding and marketing of the Apple Card.

Conclusion

This report is in the form of a rumor, at least in any formal sense, as it speaks to the replacement titanium cards coming for the original Apple Card holders.

While the report is consistent with the fact that the credit card lifecycle is in place and that Apple maintains high standards in the user experience, we will keep the post open for your insights and thoughts on the reported refresh of the Apple Card.

Featured Image Credit: Apple Explained